Whole food · Sweets
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The Hershey's Krackel bar is a classic American milk chocolate confection studded with crisped rice, delivering a satisfying, airy crunch in every bite. Its flavor profile is a sweet, creamy chocolate base with a subtle, toasty note from the puffed grains. Nutritionally, it's a high-energy, sugar-dense treat, providing a quick source of calories with minimal protein or fiber.
Calorie split: 5% protein · 49% carbs · 46% fat
↓ Full nutritionPeople love the Krackel bar for its iconic, addictive crunch that breaks up the smoothness of milk chocolate, creating a uniquely satisfying mouthfeel. It's a nostalgic staple often associated with Halloween and childhood, making it a go-to for a quick, comforting sweet fix.
With over 52g of sugar per 100g, it can cause rapid blood-sugar spikes and is not ideal for those managing diabetes or seeking low-sugar diets. To mitigate this, pair a small piece with a source of protein or fat (like nuts or cheese) to slow absorption, and practice strict portion control by sticking to a single, small serving.
The Krackel bar was originally created in 1938 as a standalone product before being incorporated into Hershey's iconic 'Mr. Goodbar' and later becoming a key component of the Hershey's Miniatures assortment.
| Water | 1.2 g |
| Energy | 523 kcal |
| Energy | 2188 kj |
| Protein | 6.6 g |
| Total lipid (fat) | 26.6 g |
| Ash | 1.3 g |
| Carbohydrate, by difference | 64.3 g |
| Fiber, total dietary | 2.2 g |
| Total Sugars | 52.5 g |
| Calcium, Ca | 158 mg |
| Iron, Fe | 1.1 mg |
| Magnesium, Mg | 13.0 mg |
| Phosphorus, P | 123 mg |
| Potassium, K | 325 mg |
| Sodium, Na | 196 mg |
| Zinc, Zn | 0.49 mg |
| Copper, Cu | 0.02 mg |
| Manganese, Mn | 0.00 mg |
| Selenium, Se | 3.5 ug |
| Vitamin C, total ascorbic acid | 0.80 mg |
| Thiamin | 0.05 mg |
| Riboflavin | 0.19 mg |
| Niacin | 0.26 mg |
| Pantothenic acid | 0.42 mg |
| Vitamin B-6 | 0.04 mg |
| Folate, total | 6.0 ug |
| Vitamin A, IU | 102 iu |
| Alcohol, ethyl | 0.00 g |
| Fatty acids, total saturated | 15.9 g |
| Fatty acids, total monounsaturated | 6.3 g |
| Fatty acids, total polyunsaturated | 0.57 g |
| Cholesterol | 11.0 mg |
Estimated from Candies, honey-combed, with peanut butter — USDA does not publish this profile for Candies.
| Tryptophan | 0.09 g |
| Threonine | 0.21 g |
| Isoleucine | 0.24 g |
| Leucine | 0.61 g |
| Lysine | 0.27 g |
| Methionine | 0.10 g |
| Cystine | 0.09 g |
| Phenylalanine | 0.47 g |
| Tyrosine | 0.33 g |
| Valine | 0.31 g |
| Arginine | 1.1 g |
| Histidine | 0.22 g |
| Alanine | 0.36 g |
| Aspartic acid | 1.2 g |
| Glutamic acid | 2.0 g |
| Glycine | 0.56 g |
| Proline | 0.55 g |
| Serine | 0.58 g |
What is the main difference between a Krackel and a Mr. Goodbar?
The Krackel contains crisped rice for a crunchy texture, while the Mr. Goodbar is made with peanuts for a nutty, chewy crunch.
Is the Krackel bar gluten-free?
While the crisped rice itself is gluten-free, the bar is manufactured in facilities that process wheat, so it may not be suitable for those with severe gluten sensitivities or celiac disease.
How much caffeine is in a Krackel bar?
A standard 1.55 oz (44g) bar contains approximately 6-8 mg of caffeine, which is a small amount derived from the cocoa in the chocolate.
NRF9.3 index — Fulgoni, Keast & Drewnowski, 2009. Computed from USDA nutrients.
Composite of energy density (Rolls et al., 1999), protein & fiber satiety, minus sugar. A calculated heuristic — ranks satiety-per-calorie, not a clinical measure.
Sodium-to-potassium ratio: 0.60 (lower is better — aim for ≤ 1)
Sodium:potassium per WHO potassium guidance. Computed from USDA nutrients.