Whole food · Snacks
Betty Crocker Fruit Roll-Ups are vibrant, paper-thin sheets of pureed fruit that have been dehydrated into a chewy, slightly sticky, and intensely sweet snack. They are a nostalgic, portable treat known for their bright, artificial berry flavors and playful, peelable texture. Nutritionally, they are almost entirely simple carbohydrates and sugar, offering minimal protein, fat, or fiber.
Calorie split: 0% protein · 91% carbs · 8% fat
↓ Full nutritionPeople love them for their intense, sweet berry flavor and the satisfying, chewy texture that's fun to peel and eat. They are a beloved nostalgic snack, often associated with childhood lunchboxes and easy, on-the-go treats.
The high sugar content (38.7g per 100g) can cause rapid blood-sugar spikes, and the lack of fiber or protein means they offer no sustained energy. To counteract this, pair a single roll-up with a source of protein or fat (like a handful of nuts or a cheese stick) and practice strict portion control, treating it as an occasional treat rather than a regular snack.
The original Fruit Roll-Ups, introduced in 1983, were inspired by the traditional Middle Eastern fruit leather known as 'lavashak,' but were engineered to be brightly colored, flavored, and peelable from a plastic backing.
| Water | 10.2 g |
| Energy | 373 kcal |
| Energy | 1559 kj |
| Protein | 0.10 g |
| Total lipid (fat) | 3.5 g |
| Ash | 1.0 g |
| Carbohydrate, by difference | 85.2 g |
| Total Sugars | 38.7 g |
| Sodium, Na | 317 mg |
| Selenium, Se | 3.2 ug |
| Vitamin C, total ascorbic acid | 120 mg |
| Fatty acids, total saturated | 0.99 g |
| SFA 8:0 | 0.00 g |
| SFA 10:0 | 0.00 g |
| SFA 12:0 | 0.01 g |
| SFA 14:0 | 0.02 g |
| SFA 15:0 | 0.00 g |
| SFA 16:0 | 0.61 g |
| SFA 17:0 | 0.00 g |
| SFA 18:0 | 0.33 g |
| SFA 20:0 | 0.01 g |
| SFA 22:0 | 0.01 g |
| Fatty acids, total monounsaturated | 1.7 g |
| MUFA 14:1 | 0.00 g |
| MUFA 16:1 | 0.01 g |
| MUFA 17:1 | 0.00 g |
| MUFA 18:1 | 1.7 g |
| MUFA 20:1 | 0.01 g |
| Fatty acids, total polyunsaturated | 0.09 g |
| PUFA 18:2 | 0.08 g |
| PUFA 18:3 | 0.01 g |
| PUFA 20:3 | 0.00 g |
| PUFA 20:4 | 0.00 g |
Estimated from Snacks, corn-based, extruded, chips, plain — USDA does not publish this profile for Snacks.
| Tryptophan | 0.05 g |
| Threonine | 0.25 g |
| Isoleucine | 0.23 g |
| Leucine | 0.80 g |
| Lysine | 0.18 g |
| Methionine | 0.14 g |
| Cystine | 0.12 g |
| Phenylalanine | 0.32 g |
| Tyrosine | 0.27 g |
| Valine | 0.33 g |
| Arginine | 0.33 g |
| Histidine | 0.20 g |
| Alanine | 0.49 g |
| Aspartic acid | 0.46 g |
| Glutamic acid | 1.2 g |
| Glycine | 0.27 g |
| Proline | 0.57 g |
| Serine | 0.31 g |
Are Fruit Roll-Ups made from real fruit?
They are primarily made from corn syrup, sugar, and pear puree concentrate, with added artificial flavors and colors. While they contain some fruit concentrate, they are not considered a whole fruit serving.
Do they contain common allergens?
Fruit Roll-Ups are generally free from the top 8 allergens (like peanuts, milk, eggs, wheat, soy, etc.), but always check the specific packaging for any facility warnings or ingredient changes.
How should I store them after opening?
Once opened, the roll-up can dry out. It's best to keep the unused portion in a sealed plastic bag or wrap it tightly in plastic wrap to maintain its chewy texture.
Composite of energy density (Rolls et al., 1999), protein & fiber satiety, minus sugar. A calculated heuristic — ranks satiety-per-calorie, not a clinical measure.