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Formulated bar, MARS SNACKFOOD US, COCOAVIA, Chocolate Blueberry Snack Bar

Whole food · Snacks

This is a dense, chewy snack bar from MARS SNACKFOOD US, designed as a functional treat with a deep, dark chocolate coating and a soft, fruity blueberry-flavored center. It offers a sweet, rich chocolate taste balanced by a mild berry note, with a texture that is firm yet yielding. Nutritionally, it provides a significant carbohydrate boost from sugars and starches, with a modest amount of protein and fiber.

= 100 g
325 kcal
Calories
6.2 g
Protein
57.9 g
Carbs
9.3 g
Fat
4.6 g
Fiber
33.4 g
Sugar

Calorie split: 7% protein · 68% carbs · 25% fat

↓ Full nutrition

💚 Why it's loved

People love it for its indulgent, dessert-like taste that satisfies chocolate cravings in a convenient bar form. It's often enjoyed as a quick energy boost or a sweet treat that feels more substantial than a simple candy bar.

⚠️ Watch-outs & how to enjoy it better

The high sugar content (33.4g per 100g) can lead to rapid blood-sugar spikes and subsequent energy crashes, making it a poor choice for those monitoring glycemic response or seeking sustained energy. To counteract this, pair it with a source of protein or healthy fat (like a handful of nuts) and practice strict portion control, treating it as an occasional indulgence rather than a daily snack.

Key benefits

🍽️ Popular dishes

🌍 Where it's eaten

💡 Did you know?

The COCOAVIA line was developed by Mars to specifically highlight the flavanol content found in cocoa, which is often lost in heavily processed chocolate products.

Nutrition Facts
Amount Per 100 g
Calories325
% Daily Value*
Total Fat 9.3g12%
Saturated Fat 3.9g19%
Trans Fat 0.04g
Cholesterol 2.0mg1%
Sodium 260mg11%
Total Carbohydrate 57.9g21%
Dietary Fiber 4.6g16%
Total Sugars 33.4g
Protein 6.2g
Calcium 1207mg93%
Iron 1.9mg10%
* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Full nutrition (USDA data · scales with serving)

Water20.1 g
Energy325 kcal
Energy1360 kj
Protein6.2 g
Total lipid (fat)9.3 g
Ash5.0 g
Carbohydrate, by difference57.9 g
Fiber, total dietary4.6 g
Total Sugars33.4 g
Calcium, Ca1207 mg
Iron, Fe1.9 mg
Sodium, Na260 mg
Vitamin C, total ascorbic acid42.4 mg
Vitamin B-61.4 mg
Folate, total273 ug
Folic acid273 ug
Folate, food0.00 ug
Folate, DFE464 ug
Vitamin B-124.1 ug
Vitamin A, IU32.0 iu

Fat & fatty acid profile (per 100g)

Fatty acids, total saturated3.9 g
Fatty acids, total trans0.04 g
Cholesterol2.0 mg

Amino acid profile (per 100g)

Estimated from Formulated bar, MARS SNACKFOOD US, SNICKERS MARATHON Energy Bar, all flavors — USDA does not publish this profile for Formulated bar.

Tryptophan0.22 g
Threonine0.68 g
Isoleucine0.83 g
Leucine1.4 g
Lysine0.97 g
Methionine0.27 g
Cystine0.24 g
Phenylalanine0.98 g
Tyrosine0.74 g
Valine0.90 g
Arginine1.7 g
Histidine0.48 g
Alanine0.76 g
Aspartic acid2.2 g
Glutamic acid3.8 g
Glycine0.88 g
Proline1.1 g
Serine0.97 g
Hydroxyproline0.00 g

FAQ

Is this a healthy snack bar?
While it contains cocoa flavonoids and some fiber, its high sugar and calorie content position it more as an occasional treat or energy-dense snack rather than a core health food.

What is the main flavor profile?
The dominant flavor is rich, dark chocolate, with a secondary, mild sweetness from the blueberry-flavored filling. The texture is chewy and dense.

Can I eat this if I'm sensitive to caffeine?
Yes, as the cocoa content provides only a minimal amount of caffeine, unlikely to cause effects for most people with sensitivities.

Nutrient density (calculated · NRF9.3)

46
Good nutrient density — rich in calcium
Nutrient Rich Foods index: beneficial nutrients (protein, fiber, vitamins, minerals) minus saturated fat, added sugar & sodium, per 100 kcal.

NRF9.3 index — Fulgoni, Keast & Drewnowski, 2009. Computed from USDA nutrients.

Weight-loss friendliness (composite index)

18
Low for weight loss
Energy density 3.25 kcal/g · 8% calories from protein · 4.6 g fiber · 33.4 g sugar per 100 g.

Composite of energy density (Rolls et al., 1999), protein & fiber satiety, minus sugar. A calculated heuristic — ranks satiety-per-calorie, not a clinical measure.

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