
A cocktail mixer is a non-alcoholic beverage base used to create a wide variety of mixed drinks, typically by combining it with a spirit like vodka, rum, or gin. Common examples include tonic water, cola, ginger ale, fruit juices, and sour mixes, which provide the primary flavor, sweetness, and volume. These mixers are a staple in bars and homes worldwide, originating from the classic cocktail culture of the 19th and 20th centuries.
Cocktail mixers are generally high in carbohydrates, primarily from added sugars, and are virtually fat-free and protein-free. A typical serving can provide a significant amount of quick energy but offers little in the way of essential nutrients, with calories ranging widely from about 50 kcal for a diet soda to over 150 kcal for a sugary juice blend per 8-ounce serving.
| Calories | 120 kcal |
| Protein | 0 g |
| Carbs | 30 g |
| Fat | 0 g |
| Fiber | 0 g |
| Sugar | 28 g |
| Sodium | 60 mg |
| Vitamin C | 15 mg |
| Potassium | 45 mg |
| Sodium | 60 mg |
Per 1 cup (240 g) of a typical sweet and sour cocktail mixer · estimated, varies by recipe
The global cocktail mixer market is a multi-billion dollar industry, reflecting its cultural importance in social rituals and mixology. Nutritionally, they are often a hidden source of high sugar intake, with some sweet and sour mixes containing as much sugar per ounce as a soft drink.